Ajexa iMarketing is an integrated Marketing campaign automation software for SMEs, which is cost effective and easy to use. Ajexa helps organizations to target their marketing campaigns and reach out their customers with relevant information through multiple channels. Internet based architecture helps marketing and sales professionals to have centralized access and management of documents and contact information wherever they are. Closed loop marketing campaigns – Qualify the leads through campaigns and nurture them using CRM workflows and provide value added information once they become customers.

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We at Ajexa, understand that in today's market, it takes more than good products and services to succeed. Successful marketing now requires more precise segmentation, and more frequent and sophisticated communications than ever before. Communications that involve multiple stages and span multiple channels like direct mail, e-mail and the Web. Ajexa iMarketing Automation helps you improve response rates and revenues from your marketing efforts by giving you the ability to easily manage sophisticated, timely, personalized customer communication strategies. Built specifically to meet the needs of key members of the marketing process, Ajexa Marketing Automation provides comprehensive data management, campaign management and Customer Relationship Management (CRM) in one integrated, easy-to-use solution.

Workflow Enabled – The power of Ajexa

• Campaign Template – Even novice users can create campaigns in a jiffy.
• Visual Workflow – Model your marketing process using the visual workflow tool which is event based and execute tasks based on real time data.

Multi Channel Execution

Ajexa supports multiple channels to execute marketing campaigns. Out-Of-The-Box channels include:

• Email (HTML and Text)
• Web (Form registration and surveys)
• SMS (Mobile)
• IM (Instant messenger)
• Print (Direct Mail)

Extensible architecture to add other channels which makes Ajexa future technology proof.

Architecture

• Complete multi user support with user security and access control.
• Built using Open Source Software for lowest cost of owner ship (TCO).
• No vendor locking or proprietary licensed software needed to run Ajexa.
• 100% web enabled – Nothing needs to be installed on the user machines (which is an IT maintenance nightmare).
• Scalability of RDBMS for data handling
• Power and Flexibility of Java Technology for performance and scalability while executing huge campaigns with thousands of contacts.

With Ajexa iMarketing Automation, you can:

Make the software adapt to your marketing process.
With the help of workflow automation capability with flow designer, you can map different campaign workflows and standardize the process for the marketing users.

Create campaigns from the pre defined process templates easily.
A wizard based campaign creation allows even the novice marketing user to leverage the power of Ajexa and run effective campaigns. 

Maintain an integrated customer view.
Ajexa provides a unified view of customers across your enterprise that incorporates information from all touch points and channels, ensuring that customer information is consistent, secure, accurate and comprehensible to users.

Drive complex communication strategies.
Through an intuitive graphical interface and in-depth campaign management functions, business users can easily deploy the results of advanced analytics and drive multi channel, multistage communications.

Understand the results of marketing activities.
Ajexa iMarketing Automation allows users to fully understand campaign responses. Reports on campaign activity and surveys provide in depth information about the target behavior and can aid in future campaigns and sales cycle effectiveness.

Manage your IT infrastructure.
Allowing companies to take advantage of their existing IT infrastructure, Ajexa iMarketing Automation is built on technology that can be deployed across the enterprise in a scalable architecture. It ensures lowest cost of ownership with the help of industry proven open source software platform stack.

Ajexa iMarketing Automation Suite Include:
Workflow Automation
Campaign Templates & Wizards
Email Marketing
Direct Mail
SMS Campaigns
Instant Messaging
Surveys & Click Through Tracking
Lead Capture Web Forms
Sales & Marketing Collateral

To know more about how Ajexa Marketing can help your organization click on the feature link and try out our free live demo.