With increased pressure from management to show results, marketers must have the technology needed to measure marketing campaign results. Using Ajexa’s robust campaign analytics tools, marketing professionals have proof that their marketing efforts are generating results. With access to reports, marketers can determine the overall impact of their marketing efforts to determine which campaigns generate the most leads, and ultimately, the most revenue.

How does Marketing Campaign Analysis Assist in Automating the Lead Generation Process?
With Ajexa’s powerful marketing campaign analytics tools, marketers can continually improve the effectiveness of their lead generation process by testing and measuring their marketing deployments. By doing so you can set campaign performance benchmarks, allocate budget to campaigns that produce the most revenue and develop new campaigns that generate high quality leads for your sales team.

BENEFITS

• Measure marketing campaign performance and effectiveness
• Generate higher quality leads and effective follow-up approaches
• Drill down to the contact level to track detailed marketing activity
• Gather real-time email marketing campaign statistics such as emails sent, received, bounced, forwarded, and unique clicks
• View real-time responses to electronic surveys including total respondents

HIGHLIGHTS

Activity Report
Activity report provide in depth information about prospect activities for each campaign and enable segmentation.

Survey Report
Survey report provide in depth information about prospect responses against each survey over any media and enable segmentation.

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Activity report

Survey Report

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Once you have analyzed your campaign success, you can now:
Segment your Target Audience
Manage Contact Data