Ajexa marketing database platform puts valuable customer information such as purchase history, customer demographics, and customer marketing activity history at your fingertips. Your marketing team has complete control of the marketing data, eliminating the need for IT involvement. Ajexa is more than just a marketing database solution. We give you the power to use the customer and prospect data you capture to create targeted marketing campaigns that increase sales, response rates, retention, and ultimately profits.

By integrating all your lead generation activities with Ajexa – corporate website, search engine marketing, web seminars, direct mail, email, landing pages and more – and capturing the contact and marketing history in its central marketing database, you have access to the information you need to design and deploy relevant and targeted marketing campaigns.

BENEFITS

• Consolidate contact and marketing data into a central marketing database for analysis, planning, and relationship marketing efforts
• Increase data cleanliness to improve marketing effectiveness by quickly searching for and merging duplicate records
• Eliminate reliance on IT to provide data queries and marketing information by managing marketing data within your marketing department
• Easily import contact and marketing data from offline sources such as tradeshows, seminars, and direct mail lists using forms
• Sort, segment, and analyze your contact and marketing data based on any of our standard marketing fields, custom fields or contact marketing activity based on your own data strategy
• Easily export contact and marketing data for further analysis
• Generate leads or enhance and confirm existing contact and marketing data by placing lead capture forms on your website, microsites, or within email campaigns

HIGHLIGHTS

Customizable Contact Database
You can extend the attributes for contacts and prospects to capture the information of your choice, live.

Web Architecture
Data is available on demand for every sales and marketing personnel who has a web browser. The power of internet technology and the Ajexa architecture.

Data Security
You can restrict access to various objects so that data is secured and accessible.

Power of Relational Database
Ajexa is powered by an industry leading open architecture database server for scalability and data reliability. 

Once you have your data consolidated, you can easily:
Segment your Target Audience
Create Marketing Campaigns
Integrate with CRM Systems
Analyze Campaign Results