Ajexa Direct Mail capability enables your business to keep your customers and prospects aware of special promotions, new product offerings, or upcoming events by simplifying management of direct mail processes. Utilize direct mail as a step in an automated campaign and capture valuable information about customers and prospects by driving them from the direct mail piece to campaign specific landing pages created within Ajexa.

How does Automated Direct Mail Assist in Automating Lead Generation?
By including direct mail as part of an automated marketing campaign you will be able to communicate the information your prospects and customers need when they want it, not when it’s convenient for you to send it. As another marketing channel, direct mail is high-impact and drives demand when it’s personalized and relevant.

BENEFITS

• Save time in the management of direct mail processes
• Accurately track direct mail recipients and follow-up activities
• Increase marketing efficiency
• Leverage the same list of contacts used in email marketing and contact management
• Always creates professional printable HTML files which can be directly printed or can be sent to a print shop for bulk printing

HIGHLIGHTS

Mass Direct Mail
Create and manage direct mail campaigns and send rich-media HTML (personalized) printouts.

Integrated Reporting
Since Ajexa allows multiple channels within a campaign, even direct mails are tracked and activities are recorded against the prospects and customers. This provides an integrated centralized view of complete marketing touch points.  

Print Templates
Set up professional-looking HTML templates for your marketing team and sales reps to personalize and print. Document templates can include company branding and graphics for maximum impact.

Media channels supported by Ajexa out-of-the-box are:
Email
Web Forms
Mobile SMS
Instant Messaging (IM)
Direct Mail (Print)