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With a central marketing database at the core of Ajexa, you can capture the
complete marketing history of your prospects and customers and use this
information to implement a customer-centric strategy through behavioral list
segmentation. Segmenting a marketing list based on behavior allows you to tailor
your messages based on their actions, thereby increasing the relevancy of the
message. As a result, you will increase demand for your products and services
ultimately resulting in increased sales.
Extend your marketing list segmentation potential with behavioral segmentation –
surveys submitted, emails opened, transactions performed and more – as well as
basic demographic or geographic information
With today’s consumer being inundated by marketing clutter, marketers must
tailor communications based on the interests and intent of their prospects and
customers. The only way to do so is to develop relevant communications that
break through the clutter and initiate customer action. Using Ajexa, marketing
professionals can easily create a marketing list by slicing, dicing and
manipulating data in order to target the audience that is most likely to
respond.
BENEFITS
- Save money by
reducing the number of communications you need to send in order to get the same
results
- Create very targeted,
relevant messages and offers in order to break through marketing clutter
- Develop
customer-driven marketing processes by focusing on the needs of the customer
- Eliminate IT
assistance by building segmentation rules in plain English
HIGHLIGHTS
Robust Contact Management
Manage all your prospect and customer information in a single location. Use
standard fields or create custom ones to match your unique business needs.
Flexible List Management
Create lists by selecting any combination of contact and
customer information. Export the lists to outside suppliers and manage the
results with Ajexa campaign management features.
Import Wizards
Import contact information using an import wizard that quickly loads data
into Ajexa by helping you map the information you need to manage.
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Once you have your data segmented, you can easily:
Create Marketing Campaigns
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