More and more, consumers are utilizing multiple channels when making purchase decisions. To meet ever-rising consumer expectations, organizations need to recognize and embrace the power of delivering consistent and integrated multi-channel experiences.

Ajexa Marketing drives success for your marketing campaigns and initiatives across every channel—online, email, SMS, Instant Messaging, Print and traditional. Integrated touch points—including lead-generation, dialog, registration or welcome campaigns, customer surveys and event marketing—ensure a comprehensive, targeted approach to all your marketing initiatives.

With Ajexa Marketing, you can build and manage powerful multi-channel, multi-stage campaigns in a graphical workflow format, greatly simplifying the complexities of campaign creation and management. Quickly and easily add elements to your campaign—web pages, web forms, broadcast email communications, or event-triggered emails to individuals or segments of contact lists—to increase their power, impact and relevance.

	Email & Web Internet communication is emerging. Few years back, email was a paid service. Now multiple providers are providing innovative services like searches free of cost. HTML enabled emails are the most favorite marketing medium currently and an across the board adaptation of a tool and document repository is a must for consistent branding and corporate messaging.
	SMS SMS (Text messaging on mobile handset) has already proven as a channel for marketing. The reason being, SMS is more personal and is read most of the time. SMS is maturing and standards like Short Message Peer to Peer (SMPP) is becoming the industry standard.
	IM Another emerging channel is Instant Messaging (IM) and big players are adapting standards for mutual connectivity of their servers. It a promising channel for marketers and publishers to reach out to contacts over IM. Since IM is almost instant, menu driven campaigns can be easily built and the objective can be met in few interactions (Chats). Ajexa technology can help you automate this.
	Print & Post Contact data merged printing is still effective for areas where internet is not popular and Ajexa can create printable merged documents for each contact. The merge engine supports scripting in order to further personalize or put conditions.
	Custom Custom channels can be easily built by developers using Ajexa technology and will have the full flexibility of built in channels. This is very useful for adapting to future generations medias or even for legacy application integration. For example: Web Services can be a media channel and we can post data to the web service as part of our process flow. Another example is automatic publishing of business data on a RSS feed server or on a web site itself.

BENEFITS

• Integrate multiple channels in a single campaign itself for effectiveness
• Centralized and consolidated reporting across media channels
• Ajexa architecture can extend new media channels making it future ready.

HIGHLIGHTS

Multiple Email / SMS Server support within a campaign
You can setup as many email servers as needed and can be used for different tasks within a campaign for distributing the email load to different machines.

Future Proof Architecture
Ajexa architecture allows dynamic addition of media channels making it future ready for evolving marketing channels like MMS. Once the technology becomes viable, we can add it to the Ajexa platform easily and benefit from it.

Media channels supported by Ajexa out-of-the-box are:
Email
Web Forms
Mobile SMS
Instant Messaging (IM)
Direct Mail (Print)