Mobile data services and marketing provide a new opportunity to increase revenues for your company, and can also help enhance and differentiate your client's brands. Mobile marketing is highly personalized, interactive and has an immediate impact. When used cross media to complement other promotions, mobile marketing has been proven to generate a solid increase in sales.

Mobile marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. Leading brands have adopted this medium and the number of companies actively using mobile marketing in their marketing strategies is growing rapidly. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place.

The SMS tools provided by Ajexa help you plan and execute high-impact SMS campaigns targeted at prospects and customers. Ajexa also includes integrated response tracking to help you easily measure the results of your SMS campaigns. SMS messages can be accepted from the prospects to facilitate Opt-out or to further send more information based on a keyword request. A menu driven interactive application can be built which can be integrated with corporate applications for fetching the customer data like transaction details and account balance.

BENEFITS

• SMS Marketing on its own or as a part of a media mix has several unique benefits as follows:

.: Immediacy - SMS is delivered in seconds
.: Cost - Significantly cheaper than other media
.: Interactivity - Possible to engage the consumer in a dialogue
.: Proximity - Mobile is always in the pocket
.: Digital - A medium allowing for deep campaign analysis
.: High reach - Over one billion mobile subscribers globally
.: Personal - Communication to an individual
.: Viral - Fun factor allows for epidemic phenomenon

• Run interactive SMS campaigns
• Provide value added services to your customers through SMS technology
• Improve effectiveness and productivity of SMS communications
• Automatically track and monitor every response to SMS campaigns
• Refine your messages and optimize your marketing spend by identifying your most successful campaigns
• Enforce your company's branding and messaging across all customer communications

HIGHLIGHTS

Mass SMS
Create and manage SMS campaigns and send personalized SMS messages.

Tracking
Evaluate the success of SMS campaigns with integrated response tracking.

Typical Usage Scenario
One can easily build a process flow using the workflow designer which will enables SMS support for querying data of interest. One can host this application as a paid value added service or free service with revenue from advertisements.
Typical usage scenarios could be:

.: sms2web, sms2email, email2sms kind of service oriented portals
.: Poll or surveys over SMS (Television campaigns / Event Splashes)
.: Portals for web search and value added services like weather forecast over SMS
.: Query services for banking applications over SMS or IM or Email (other medias)
.: Query / Reservation / Registration services over SMS or IM or Email (other medias)
.: Transaction, update notification, alert services for financial / insurance / home builder / telecom / other applications