|
Ajexa iMarketing provides the campaign template flexibility for capturing
marketing best practices. Templates are marketing process flow definitions which
can be used to create campaign instances using a simple wizard.
The advantage lies in the ease of use by the marketing personnel who can
benefit from Ajexa without a learning curve. More experienced marketing users
can define the best practices and store them as campaign templates which can be
used by every one in the organization.
The template captures only the process flow and task details and the wizard
upon campaign creation helps filling in the necessary details like target list
and marketing collateral to be sent to the targets. The marketing user has
complete control over the media over which the data to be sent and the timing of
the campaign execution.
BENEFITS
- Capture best
practices as templates
- Novice marketing
users also benefited and does not need to be aware of the complex marketing
strategies.
- Easy creation of
campaigns from templates.
- Wizard driven
creation of the campaign to help simplify the process
HIGHLIGHTS
Web Architecture
Template creation and campaign creation is achieved by a
web browser. The power of internet technology and the Ajexa architecture.
Drag & Drop Template Flow Creation
Process flow can be modeled easily by few mouse clicks and dragging the tasks
and events.
|
|
 |
|
|
 |
click on image to enlarge |
Once you have your process captured as template, you can:
Create Marketing Campaigns
Integrate with CRM Systems
Analyze Campaign Results
|