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Campaign Template and Wizard


 

Ajexa iMarketing provides the campaign template flexibility for capturing marketing best practices. Templates are marketing process flow definitions which can be used to create campaign instances using a simple wizard.

The advantage lies in the ease of use by the marketing personnel who can benefit from Ajexa without a learning curve. More experienced marketing users can define the best practices and store them as campaign templates which can be used by every one in the organization.

The template captures only the process flow and task details and the wizard upon campaign creation helps filling in the necessary details like target list and marketing collateral to be sent to the targets. The marketing user has complete control over the media over which the data to be sent and the timing of the campaign execution.

BENEFITS
 

  • Capture best practices as templates
  • Novice marketing users also benefited and does not need to be aware of the complex marketing strategies.
  • Easy creation of campaigns from templates.
  • Wizard driven creation of the campaign to help simplify the process

HIGHLIGHTS

Web Architecture
Template creation and campaign creation is achieved by a web browser. The power of internet technology and the Ajexa architecture.

Drag & Drop Template Flow Creation
Process flow can be modeled easily by few mouse clicks and dragging the tasks and events.

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Once you have your process captured as template, you can:
Create Marketing Campaigns
Integrate with CRM Systems
Analyze Campaign Results

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